Brand Manager
- Riyadh
- Permanent
- Full-time
- Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
- Liaison with external agencies to deliver initiatives for Kesimpta®
- Accurate management of budgets for Kesimpta®.
- Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
- Delivery of sales targets
- Full accountability for brand and delivery of all programmers related to it.
- Understanding and use of marketing principles and C4 process to deliver to customer needs
- Multiple Sclerosis disease and market understanding to develop customer insights through appropriate techniques/tools
- Support and Build team to achieve team goals
- Management of external agencies to meet team goals
- Acts as Kesimpta® brand champion to create enthusiasm and focus internally and with external customers and agencies.
- Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
- Full financial accountability of advertising and promotion budgets
- Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
- Deliver 90% of operational plan, on time and to a high standard.
- Manage all components of a Kesimpta® components as priority brand.
- Build and develop strategic forecasting from a robust patient model.
- Launch a line extension, new campaign, commercial program, and/or generic defense.
- Number of Employees: 0
- Financial responsibility: Contributes to overall sales target
- Impact on the organization: Medium - High
- Education: University degree or equivalent in Science, Marketing or Business qualification.
- Experience: At least 3-5 years field sales experience or related marketing services experience and brand management experience.
- Languages: Fluent in English and Arabic.