Marketing Manager (F&B)

SSC HR Solutions View all jobs

  • Jeddah, Makkah
  • Permanent
  • Full-time
  • 3 days ago
  • Apply easily
Role OverviewThe Group Marketing Manager will lead the strategic and hands-on marketing efforts across Group’s portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts.You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion.The role requires a balance of strategic thinking and on-the-ground execution.Key Responsibilities:Brand Strategy & Development
  • Develop and execute brand strategies and positioning for new and existing F&B concepts.
  • Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.
  • Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.
Marketing & Campaign Management
  • Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review.
  • Drive sales growth through targeted, data-informed marketing initiatives.
  • Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.
Social Media & Content
  • Lead social media strategy, content direction, and audience engagement across platforms.
  • Ensure content reflects brand tone, positioning, and customer insight.
  • Monitor performance metrics and optimize content and campaigns accordingly.
Packaging & Brand Assets
  • Develop packaging concepts that reflect brand identity while meeting operational and cost considerations.
  • Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.
New Concept Launch & Scaling
  • Support the launch of new F&B concepts, including branding, packaging, and go-to market plans.
  • Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models.
  • Adapt marketing strategies as brands expand across locations and markets.
Cross-Functional Collaboration
  • Work closely with operations, supply chain, and leadership teams to align marketing with business realities.
  • Manage multiple brands simultaneously until each is fully established and structured.
RequirementsExperience & Qualifications
  • Proven experience in F&B marketing, preferably within fast food or fast-casual brands.
  • Demonstrated track record of driving sales growth through effective marketing strategies.
  • Experience building and launching new F&B concepts, including branding, packaging, and launch planning.
  • Strong understanding of digital marketing, social media platforms, and content ecosystems.
Job Requirements:
  • Strong brand strategy and positioning expertise.
  • End-to-end campaign management across digital and offline channels.
  • Ability to manage outsourced creative and branding partners.
  • Practical understanding of packaging development and operational constraints.
  • Comfortable managing early-stage brands and supporting rapid growth and expansion.
  • Highly organized, able to multitask across multiple brands and priorities.
Personality & Work Style
  • Fast-paced, creative, and execution-driven.
  • Strong leadership and communication skills with a collaborative approach.
  • Energetic, resourceful, and hands-on when needed.
  • Comfortable operating in dynamic, growth-stage environments.

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