Marketing Manager
TGP International
- Riyadh
- Permanent
- Full-time
The Marketing Manager is responsible for establishing and leading a world-class marketing function forSeven Al Hamra Food Hall. The role to oversee all marketing activities , planning and strategy development,content creation, marketing implementation, social media management, advertising, reporting and analytics.and promote all F&B brands across the Food Hall.Reporting to the Food Hall Operations Manager, this role supports both corporate-level Marketing controland on-site performance, ensuring the Food Hall operates as per the marketing plan, strategy and budget.CORE RESPONSIBILITIES:TGP International – Arabic Marketing Manager (Saudi-based)1. Development of Marketing Strategy including:1. Brand strategy2. Situational analysis3. Digital strategy4. Communications Strategy5. Media Mix & Buying Plan6. Marketing budget7. Work alongside Project Lead/Partner to achieve project objectives8. Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launchplan9. Plan and execute all marketing activities, including events, activations, and partnerships, mediabuying10. Liaise and manage any third-party suppliers11. Pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall to includeall F&B brand partners12. Activation strategy including event management for openings/campaign launches13. Oversee social media strategy, approve content calendar and ensure brand consistency across allchannels14. Oversight of website development and coordination with developer15. Management of photography and video shoots and creation of briefs16. Influencer negotiation and management17. Develop and recommend partnerships/collaboration that are aligned with brands18. Brand guardian of all customer touchpoints for any client projects19. Overall responsibility for Seven Al Hamra Food Hall brand channels20. Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthlyreports.RequirementsQualifications & Experience1. BS/MS degree in marketing or a related field2. Fluent in Arabic & English3. Local market knowledge of Saudi Arabia4. Previous marketing hospitality experience5. Proven experience in digital marketing6. Experience working on B2C brands7. Minimum 5 years’ post-qualification experienceNote: This job description reflects key duties and responsibilities of the position and isnot to be interpreted as exhaustive.