Marketing Specialist

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with HODs to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Coordinate tradeshow activity. Work with external vendors and internal staff to implement tradeshow marketing plan. Reserve booth space, ship materials, order tradeshow related items, track and report expenses.
• Liaise with external vendors to execute promotional events and campaigns Track, process and file all marketing related expenses
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Create goals and objectives in order to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
• Maintain confidentiality around sensitive information and terms of agreement
• Undertake individual tasks of a marketing plan as assigned

Expatriates