Senior Marketing Specialist

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Riyadh
Permanent
Full-time

1 day ago
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We're looking for an experienced and driven Senior Marketing Specialist to lead the marketing function for a prominent tech startup in KSA. The company focuses on simplifying payments for Saudi businesses through tailored solutions like automating invoices, managing recurring payments, and sending automated reminders. They care deeply about the quality of their work and aim to allow businesses to focus on growth instead of chasing payments. The ideal candidate will play a pivotal role in shaping and executing marketing strategies that strengthen brand presence, drive customer acquisition, and align closely with the company’s strategic goals.Role OverviewAs the Senior Marketing Specialist, you will lead the planning and execution of data-driven marketing initiatives aimed at driving user acquisition, engagement, and retention. This role requires a strong understanding of the local market and collaboration across departments to deliver impactful campaigns, build strategic partnerships, and enhance the customer journey at every touchpoint.Key Responsibilities

Develop and implement a comprehensive, full-funnel marketing strategy aligned with business goals and tailored for the Saudi market.
Lead the execution of monthly and quarterly marketing plans with clear KPIs focused on acquisition, engagement, and retention.
Own and drive performance marketing strategies across digital channels including paid search, social media, email marketing, and affiliate networks.
Lead the development of localized content and campaigns that reflect cultural nuances and comply with relevant regulations.
Collaborate cross-functionally with product, design, growth, customer success, and compliance teams to align marketing initiatives with product roadmaps and user needs.
Utilize market research, customer insights, and industry trends to continuously refine marketing strategies and maintain a competitive edge.
Build and sustain strategic partnerships with key fintech stakeholders, influencers, and opinion leaders to expand brand visibility.
Monitor, report on, and optimize campaign performance using data-driven insights to improve results continuously.

Requirements

Deep understanding of the Saudi market, including local consumer behavior, digital channels, and financial services culture.
Minimum of 4 years of marketing experience, preferably within fintech, tech, or financial services, including at least 2 years in a senior or leadership capacity.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven success in building and scaling customer acquisition and engagement strategies in competitive markets.
Proficiency with digital marketing tools, social media platforms, and market research techniques
Excellent communication skills in Arabic and English, both written and spoken.
Collaborative attitude and ability to work effectively with cross-functional teams
Pleasant personality and able to lead with empathy and patience

Benefits

You are solving a multi-billion dollar pain in the market -installments and subscriptions.
You will be a core member building out a critical function, which will play a huge part in making the company successful.
You’ll do great work with great people and make a lot of money doing it inshallah.
A competitive full package with salary and ESOP.

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