Marketing Brand & communication specialist

General Trading and Equipment Co.

  • Saudi Arabia
  • Permanent
  • Full-time
  • 1 month ago
This is a full-time on-site role for a Marketing Brand & Communication Specialist, located in Dammam, Saudi Arabia. The Specialist will be responsible for:- Ensuring brand consistency across all online and offline.- Strengthening our reputation as a trusted dealer.- Crafting compelling narratives that resonate with contractors.- Play a key role in promoting our product, services, and presence at industry events and exhibitions and effectively collaborating with external agencies to amplify our reach and impact.Performance Accountability:- Brand Management & Strategy: Define and apply brand identity across teams and campaigns.- Online Content Creation & Communication: Create and manage consistent digital content across all platforms.- Public Relations & Event Communication Support: Support media outreach and coordinate event communications.- Agency Collaboration & Management: Oversee agency work and ensure brand alignment.- Digital Performance & Insights: Track digital KPIs and optimize strategy based on insights.Qualifications:- Nationality: Any- 2-3 years B2B in brand communication, social media management, or digital marketing, preferably within the B2B sector or for an equipment dealer.- Languages: Very good in both Arabic & EnglishFunctional Knowledge:- Intermediate graphic design skills (e.g., Canva, Adobe Express, or basic Photoshop/Illustrator) for quick content creation/adaptation.- Experience with product launches or integrated marketing campaigns.- Experience in planning and initiatives.- Solid computer skills, including MS Office.- Excellent communication and presentation skills.- Working knowledge of market research, surveys, and data analytics.- Proficiency with web Content Management Systems.Job-Specific Skills:- Time management and multitasking skills with the ability to prioritize tasks.- Attention to detail for precise analysis of data.- Critical thinking and problem-solving skills- Ability to work with teams and collaborate.

Bayt