Marketing Communications Specialist

Uplift People Consulting

  • Riyadh
  • Permanent
  • Full-time
  • 17 days ago
  • Apply easily
About UpliftUplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.About Our ClientJoin a forward-thinking technology company shaping the future of workstations and commercial hardware solutions. We are looking for a talented Marketing Communications Specialist for our client's growing team.About the Role:The Marcomm Specialist position is responsible for crafting and executing marketing communication strategies that promote Infiniarc consumer and commercial PC hardware products, enhance brand awareness, and engage Infiniarc consumer and commercial PC community.Job ResponsibilitiesMarketing Communication Strategy
  • Support in the development and implementation of comprehensive marketing communication plans that align with product launches, promotional campaigns, and overall business objectives.
  • Collaborate with product development and sales teams to ensure messaging is consistent and resonates with Infiniarc target audience.
  • Creates project ideas to build communities, create brand awareness and contribute brand value.
Content Development
  • Write and edit high-quality content for various channels, including product descriptions, blog posts, newsletters, landing pages, product detail pages for ecomm and social media.
  • Create engaging narratives, product descriptions, and promotional materials that highlight the unique features and benefits of our client's consumer and commercial PC hardware, using storytelling to connect with gamers and end users.
  • Produce engaging content for various channels, including blogs, social media, email newsletters, and product guides.
  • Collaborate with designers on assets (e.g., unboxing experiences, social media carousels) that highlight product USPs.
Campaign Management
  • Plan, execute, and evaluate multi-channel marketing campaigns to promote new hardware releases or features.
  • Collaborate with the product team to align messaging and timing for product launches.
  • Analyze performance metrics from campaigns, providing insights and recommendations for optimization.
  • Manage campaigns to touch esports and gaming community.
Brand Management
  • Ensure that all marketing materials and communications reflect the brands voice and identity.
  • Monitor brand perception within the community, conducting research and surveys to gather feedback and insights.
  • Maintain consistency in voice, tone, and visuals across all marketing channels.
Digital Marketing Support
  • Support digital marketing initiatives, including social media campaigns, email marketing, and website content updates.
  • Work alongside the digital marketing team to optimize content for SEO and improve user engagement on digital platforms.
Analytics & Optimization
  • Track KPIs (engagement rates, conversion from tech review traffic, affiliate sales).
  • A/B test messaging for performance (e.g., "frames win games" vs. "low-latency dominance").
  • Report on competitor campaigns and emerging.
Preferred Qualifications
  • B.A. in Marketing, Communications, Business, or a related field.
  • 2-4 years of experience in marketing communications, preferably within the technology or gaming industry.
  • Familiarity with AI-powered content creation and management tools (such as ChatGPT, Jasper, or Grammarly) to optimize messaging, streamline workflows, and enhance communication effectiveness.
  • Familiarity with digital marketing tools (e.g. Google Analytics, email marketing platforms, social media management tools).
  • Experience with graphic design software (e.g., Adobe Creative Suite) is plus.
  • Knowledge of SEO best practices and how to apply them in content creation is a plus.
Skills:
  • Strong writing and editing skills, with the ability to create compelling content.
  • Familiarity with digital marketing tools (e.g., Google Analytics, email marketing platforms, social media management tools).
  • Excellent organizational and project management skills.
  • Ability to work collaboratively in a fast-paced environment.
BenefitsWhy Join?Youll be part of a dynamic, innovation-driven environment, working on impactful AI and commercial technology solutions, collaborating with high-performing teams, and engaging directly with customers to drive technical success.Uplifts Commitment to Diversity and InclusionAt Uplift, we are committed to fair and equal experience for all employees and applicants, supporting the principles of Equal Opportunity Employment. We value the diverse talents and perspectives of individuals from all backgrounds, including minorities, women, and people with disabilities. We focus on creating opportunities for growth and advancement based on each persons qualifications and performance.We are passionate about uplifting people's lives and fostering an inclusive environment where everyone is valued, regardless of race, religion, color, national origin, citizenship status, sex, sexual orientation, gender identity and expression, genetic information, marital status, age, or disability. At Uplift, everyone is welcome.

Uplift People Consulting