CVM & CRM Specialist

Al Khubar, Ash Sharqiyah
SAR 9,000 per month
Permanent
Full-time

1 month ago

Primary Function and Scope The CVM & CRM Specialist will maximize customer value management, with a focus on omni-channel communication, leveraging CDP (customer data platform), and CRM. This role will be responsible for the execution of CRM initiatives that drive customers engagement, retention and deliver personalization at scale through testing & learning and 360 customer profile view. Will work closely with internal and external stakeholders to develop, manage, and execute various campaigns in a fast-paced environment. Key Duties and Responsibilities

Segment customers using behavioral, demographic, and value-based insights from the CDP and CRM
Conduct detailed customer analysis to identify trends, churn signals, and personalization opportunities
Regularly track and manage churn drivers, proposing actionable mitigation strategies
Plan and execute seamless omni-channel communication across SMS, WhatsApp, email, mobile push, website, and app
Personalize campaigns at scale using a 360° customer profile powered by CDP and CRM data
Design and implement data-driven retention strategies aligned with customer lifecycle stages
Collaborate cross-functionally to improve customer loyalty and experience across all touchpoints
Lead cross-selling and up-selling initiatives based on behavioral triggers and purchase history
Work closely with product and marketing teams to identify new revenue opportunities
Plan and execute targeted CVM campaigns, ensuring consistency across channels
Monitor campaign performance and optimize based on KPIs such as engagement, conversion, and retention
Contribute to loyalty program execution and suggest enhancements to improve perception and effectiveness
Oversee the implementation, configuration, and optimization of CDP and CRM systems
Ensure accurate data integration and quality across CRM platforms and customer-related tools
Stay up to date on emerging technologies and trends in customer engagement and data platforms
Collaborate closely with sales, marketing, product, and support teams to align strategies and share insights
Ensure continuous learning through A/B testing, feedback loops, and performance analytics

Minimum Experience

4+ years of experience in marketing, lifc cycle management — preferably in fintech, banking, Ecommerce.
Proven experience in customer value management, with a focus on omni-channel communication, CDP, and CRM.
Proven ability to develop and implement successful customer-centric strategies
Solid experience in implementation of complex processes with CDP’s, Campaign management tools, Digital experience tools, A/B testing and web analytics
Proven experience in data management, data governance
Proficiency in data attributes mapping, data integration, and data quality assurance

Aroma City Group

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