Performance Marketing Manager

• Collaborate with the Marketing Director to develop a comprehensive digital marketing strategy aligned with overall business objectives.
• Analyze market trends, competitor strategies, and customer insights to identify growth opportunities.
• Oversee the planning, execution, and optimization of digital advertising campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn).
• Manage a monthly budget, ensuring efficient allocation and maximum ROI.
• Utilize analytics tools to measure and analyze the performance of digital campaigns.
• Provide regular reports and insights to the leadership team, highlighting key performance indicators and areas for improvement.
• Develop and implement strategies to optimize the conversion funnel and improve user experience.
• Collaborate with the design and content teams to create compelling and high-converting digital assets.
• Work to enhance the company's search engine visibility through strategic SEO initiatives.
• Manage search engine marketing (SEM) campaigns to drive targeted traffic.
• Stay informed about industry trends and emerging technologies, recommending and implementing innovative tools to enhance digital performance.
• Collaborate with internal teams, including creative, content, and IT, to ensure seamless integration of digital initiatives.
• Work closely with external agencies and partners to optimize collaborative efforts.

• 7-10 years of experience in marketing.
• Bachelor's degree in Marketing or a related field.
• Strong understanding of digital advertising platforms, analytics tools, and marketing technologies.
• Demonstrable experience managing a monthly advertising budget of at least $1 million USD.
• In-depth knowledge of social media platforms, ad targeting, and audience segmentation.
• Analytical mindset with the ability to interpret complex data and translate it into actionable insights.
• Familiarity with the healthcare industry or related fields is a plus.

Michael Page