Regional Marketing Manager - Middle East

• Conduct thorough market research to identify emerging trends, customer needs, and untapped opportunities in the region.

• Monitor and analyze market dynamics, industry developments, and competitive activities to stay informed about the regional landscape.

• Identify and evaluate potential target segments, customer profiles, and market entry strategies for effective market penetration.

• Develop a comprehensive regional marketing plan aligned with the company's objectives, incorporating market insights and growth opportunities.

• Define clear marketing objectives, target metrics, and key performance indicators (KPIs) to measure the success of regional marketing initiatives.

• Collaborate with cross-functional teams to align marketing strategies with product development, sales, and overall business strategies.

• Ensure consistent brand messaging, positioning, and visual identity across all marketing channels and touchpoints within the region.

• Develop and execute brand-building initiatives, including advertising campaigns, sponsorships, events, and public relations activities.

• Maintain brand guidelines, monitor brand perception, and take proactive measures to enhance brand awareness and reputation in the region.

• Create innovative and effective marketing campaigns tailored to the regional market, leveraging various channels such as digital marketing, social media, print, events, etc.

• Oversee the end-to-end execution of marketing campaigns, including planning, content development, creative direction, media buying, and performance tracking.

• Monitor campaign results, analyze data, and make data-driven adjustments to optimize campaign performance and ROI.

• Collaborate with the marketing team to develop compelling marketing collaterals, sales tools, presentations, and digital content specific to the region.

• Ensure that all marketing materials are accurate, engaging, and aligned with brand guidelines and local market preferences.

• Coordinate with internal and external stakeholders, including agencies, designers, and copywriters, to deliver high-quality marketing assets.

• Establish and nurture relationships with key stakeholders, including regional sales teams, distributors, partners, and industry influencers.

• Collaborate with the sales team to align marketing activities with sales objectives and support lead generation and conversion efforts.

• Liaise with global marketing teams to share best practices, leverage global marketing assets, and contribute to global marketing initiatives.

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

• Proven experience in regional marketing roles, preferably in a multinational or regional company.

• Demonstrated success in developing and executing marketing strategies and campaigns.

• Strong analytical and strategic thinking skills to identify market opportunities and formulate effective marketing strategies.

• In-depth knowledge of regional market trends, consumer behavior, and industry dynamics.

• Ability to analyze market research data and translate insights into actionable marketing plans.

• Demonstrated creativity in developing marketing campaigns and collateral that resonate with the target audience and differentiate the brand.

• Ability to think outside the box, embrace new marketing trends, and leverage digital platforms for effective marketing communication.

• Strong project management skills to effectively plan, execute, and monitor multiple marketing initiatives simultaneously.

• Attention to detail, ability to meet deadlines, and proven experience in managing marketing budgets effectively.

• Proficiency in using marketing automation tools, analytics platforms, and project management software.

• Excellent verbal and written communication skills in English and Arabic.

• Strong presentation and negotiation skills with the ability to communicate marketing strategies and results to stakeholders at all levels.

• Collaborative mindset and ability to build relationships, influence cross-functional teams, and work in a multicultural environment.

• Goal-driven mindset with a focus on achieving measurable marketing objectives and delivering tangible business results.

• Strong analytical skills to track, measure, and report on marketing performance metrics and make data-driven decisions.

Lucy Group