Digital Marketing Manager
Michael Page
- Riyadh
- SAR 228,000-264,000 per year
- Permanent
- Full-time
- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
- Identify target audiences and devise effective digital campaigns to reach and engage them.
- Manage and optimize social media platforms to enhance brand visibility and engagement.
- Create, curate, and schedule content that aligns with brand messaging and resonates with the target audience.
- Oversee the planning, execution, and optimization of online advertising campaigns.
- Manage a significant monthly advertising budget, ensuring maximum return on investment (ROI).
- Implement SEO strategies to improve organic search rankings and increase website traffic.
- Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
- Utilize analytics tools to monitor, analyze, and report on the performance of digital marketing campaigns.
- Provide regular insights and recommendations for improving campaign effectiveness and ROI.
- Collaborate with web development teams to ensure the website is optimized for user experience and conversion.
- Implement strategies to increase website traffic and improve conversion rates.
- Develop and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
- Nurture leads and engage with the email subscriber base to enhance customer retention.
- Drive content marketing initiatives, including the creation of blog posts, articles, and multimedia content.
- Ensure content aligns with SEO strategies and contributes to overall brand messaging.
- Collaborate with other departments, such as sales and product teams, to ensure a cohesive and integrated approach to marketing initiatives.
- Communicate effectively with internal stakeholders and external partners.
- Utilize analytics tools to measure, analyze, and report on the performance of digital marketing campaigns.
- 7-10 years of proven experience in digital marketing.
- Bachelor's degree in Marketing or a related field.
- Preferred industry background in an agency setting.
- In-depth knowledge of social media platforms, advertising tools, and digital marketing trends.
- Proven track record of managing substantial advertising budgets.
- Strong analytical skills and proficiency in data-driven decision-making.
- Ability to thrive in a dynamic, fast-paced environment.