Experience Lead
Publicis Groupe
- Riyadh
- Permanent
- Full-time
- Evaluate existing sites for persuasiveness, emotional design, and conversion; assess properties for usefulness, usability, layout, content, and branded experience.
- Prepare, conduct, and analyze behavioral research events, including stakeholder interviews, to understand key success factors for projects
- Lead interactive design/user testing, identify & document patterns from the user research
- Provide recommendations to the client/internal team based on research findings
- Integrate and lead development of personas/segmentations based on research findings
- Create strategies for persuasive design and present concepts to clients and internal stakeholders
- Develop Navigation Model, Primary and Secondary Navigation structure
- Develop Sitemap with all levels as required • Analyze task flows, task decompositions and create optimal Task Flow
- Develop frameworks describing key aspects of proposed experience and how it reconciles business/user needs
- Create prototypes using tools such as InDesign, Sketch, InVision, Principle and Axure
- Degree level in design, human-computer interaction (HCI), or equivalent experience
- 10+ years of experience as a UX designer, information architect, or similar
- Experience creating services and applications on all devices
- Familiarity with technical aspects of UX across all devices
- Proficiency in UX design and prototyping tools
- Portfolio of work demonstrating breadth and depth of UX design. This should also include approach and process
- Excellent communication, interpersonal, and analytical skills including the ability to present design concepts clearly and persuasively to colleagues, partners, stakeholders and especially to senior executives.
- Ability to manage team members, assign task and review the work
- Training and mentoring the team
- Relentless desire for innovation, balanced with business needs and customer expectations