Cluster Marketing Executive
Hilton
- Riyadh
- Permanent
- Full-time
- Execute and coordinate all agreed hotel marketing strategies and monitor on-going marketing campaign performance and reporting as directed by the cluster Line Manager
- Support the cluster Line Manager by developing and implementing promotional activity, cluster merchandising and collaterals for all hotel departments
- Execution of all marketing activities for special events, merchandising campaigns, exhibitions and property inspections
- Assist with and at times lead on-site photos shoots and hotel filming whilst ensuring all relevant administration duties are completed and approved
- Monitor and support all social media activity for the cluster and support departmental initiatives
- Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone of voice and that content is compliant with corporate guidelines
- Support and identify opportunities with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
- Execute and implement appropriate use of marketing content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
- Respond to customer postings as appropriate tackling any complaints and issues
- Develop, maintain and grow hotel databases to promote all hotel disciplines including targeted HHonors campaigns
- Execute the hotels’ quarterly audit report on specific initiatives and promotions
- Monitor and review all third party website content, ensure it is accurate, current and reflects each hotel
- Execute and report competitive analysis on the hotels’ food and beverage and eCommerce marketing activities
- Ensure all hotels have appropriate marketing content to include up to date media lists, marketing collateral, photo library, newsletters,brochures, desktop publishing and all matters relating to marketing
- Support and assist management of all marketing projects including resources with budget implications
- Produce tracking documents and hotel fact sheets including preparing PowerPoint presentations with excellent attention to detail as directed by head of department
- Achieve agreed performance goals and marketing objectives of role set out by the cluster Line Manager
- Support the Line Manager in executing effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
- The executive role focuses more on self-development as opposed to developing team members
- Establish and maintain effective rapport and open communication with all hotel disciplines
- Develop strong working relationships with various levels of Hilton’s personnel including cluster and regional teams and comply to Hilton’s core values
- Develop and manage working relationships with key members of the creative and media agencies
- Work effectively within the cluster marketing team as well as supporting relationships with cluster and regional levels on relative projects and promotional campaigns
- Excel at being an effective team player in all aspects of the role
- Educated to college level or equivalent in work experience
- Experience in a similar marketing role
- Proven experience of supporting, planning and managing project work to tight deadlines
- Experience of the main functions of marketing and leading smaller projects
- Demonstrated ability to interact effectively with various levels of management
- Proven experience of working to and understanding key marketing and eCommerce plans and strategies
- Excellent written and verbal communication skills in English. High-level proficiency of native language dependant on location of role
- Proficiency in Microsoft Office applications, budget management and project and time management
- Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills
- Ability to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
- Professional approach, clean and well groomed at all times
- Friendly demeanour, positive and enthusiastic attitude with strong customer focus and able to work independently
- Honesty, integrity, passion for hard work
- Demonstrated self-starter, with excellent attention to detail
- Creatively minded and has a thirst to work in marketing for the hospitality industry
- Enjoys working collaboratively and is a key team player with a “can do” attitude and thrives on a challenge
- Good understanding of Hilton, its core values and management structure