JOB SCOPE AND MAIN RESPONSIBILITIES:She/He will be responsible for Marketing & VM activities for ELC stores across the market.AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:Trade MarketingOversee the smooth execution of in-store activations.Assist in the conceptualization, planning, and implementation of events and activations aimed at boosting brand awareness and driving foot traffic, in line with business goals.Manage the production and tracking of Gifts with Purchase (GWP), from production to store delivery.Handle orders and requests for uniforms and POSM (point-of-sale materials such as shopping bags, vouchers, etc.).Collaborate closely with corporate Visual Merchandising (VM) and the local product manager to establish and update planograms for new and existing stores.Oversee the ordering of Point of Purchase (POP) materials for new store openings and ensure timely delivery prior to opening.Manage the government permits for promotional periods, store events, and other relevant activities.Visual MerchandisingLead the physical setup of store VM during the opening process, including staff training on new visual merchandising standards.Strategically arrange merchandise to optimize visibility, accessibility, and appeal.Train sales associates on visual merchandising best practices and techniques to ensure maximum product visibility.Produce and deliver all graphic visuals and communication materials for ongoing campaigns to stores.Ensure effective execution and installation of front door campaigns, showcasing products to increase brand visibility and sales.Collect feedback from store staff to enhance the customer experience.Maintain brand consistency across all marketing materials, including signage, advertisements, and promotional content.Manages the calendar of digital screen content to be reflecting the timely campaigns.Budget Tracking & ReportingProcess payment requests within ELC and other market partners, liaise with external vendors, and track marketing expenditures, ensuring alignment with the allocated budget.Mall Marketing Management:Works closely with local mall marketing teams to ensure permits.Liaise with mall marketing for promotional communication, social content, events, and trade events.Brand MarketingProvide support to execute regional in-store events, activations, and pop-ups to drive footfall and conversion.Support PR initiatives, influencer visits, and product seeding in coordination with the PR team.Coordinate with influencers and key opinion leaders (KOLs) for region-specific marketing activations.Ensure proper localization and brand consistency in all marketing collateral and displays.Act as liaison with mall management to implement joint marketing campaigns, events, and media placements.Monitor the performance of activations and campaigns, including customer engagement, traffic, and sales impact.NETWORK OF INTERACTION:INTERNAL : Area Managers, Sales, Operations, brand teams in HQ, store teamsEXTERNAL : External Vendors, Creative & PR agenciesPORTRAIT OF A PERFECT CANDIDATEExperience in Retailer’s Marketing department,Excellent oral and written communication skillsAbility to work in an unstructured environmentExcellent interpersonal skillsOrganisational and planning skillsFormal education / training in the Marketing functionMinimum 1 years’ experience in retail marketing preferably in a large retail chainLANGUAGES:Arabic NativeEnglishOther Languages
