Sales Manager

Riyadh
Permanent
Full-time

7 days ago
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Foreground is partnering with a well-established Saudi retail group. As part of its ongoing transformation, the business is expanding its distribution arm beyond its showroom network, with a strategic focus on HoReCa and B2B channels across the Kingdom.The organization is appointing a Sales Manager HoReCa to lead the commercial development of this channel, building strategic relationships across hotels, restaurants, cafés, and institutional buyers, while driving revenue growth at a national level.Role OverviewThe Sales Manager HoReCa will be responsible for establishing and scaling the HoReCa vertical across Saudi Arabia. This role combines strategic market development with hands-on execution, requiring strong commercial ownership, relationship-building capability, and the ability to lead key account initiatives across the Kingdom.The role will be based in Riyadh, with nationwide coverage.Key Responsibilities

Develop and execute the HoReCa sales strategy across Saudi Arabia, aligned with overall distribution objectives
Identify, target, and secure key partnerships with hotels, restaurant groups, café chains, and institutional clients
Build and manage a pipeline of national HoReCa accounts, ensuring consistent revenue growth
Lead negotiations, commercial agreements, and pricing strategies with key clients
Collaborate with internal stakeholders to align product offering with HoReCa market requirements
Monitor market trends, competitor activity, and client demand to refine go-to-market approach
Manage and mentor Key Account Executives within the HoReCa channel
Track performance against targets, ensuring accountability and delivery across the team
Contribute to forecasting, budgeting, and commercial planning at a national level

Requirements

8+ years of experience in sales, with a strong focus on HoReCa within Saudi Arabia
Proven track record in developing and managing HoReCa accounts at a national level
Strong understanding of distribution, B2B sales cycles, and institutional procurement processes
Established network within hotels, F&B groups, and HoReCa operators across KSA
Experience leading teams or supervising sales/account management functions
Commercially driven with exposure to revenue targets and business growth initiatives
Strong negotiation, stakeholder management, and relationship-building skills
Based in Riyadh or open to relocation

Foreground