JLL empowers you to shape a brighter way.Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.Digital Placemaking SpecialistAs a Digital Placemaking Specialist at JLL, you will design and translate the visitor experience of a large-scale urban park into coherent, compelling digital services. You will bridge storytelling, service design, and technology to ensure digital capabilities enhance accessibility, cultural sensitivity, revenue generation, and long-term societal value.Key ResponsibilitiesLead end-to-end digital experience and service design across the full visitor journey, including arrival, parking, wayfinding, engagement, retail, events, and cultural storytellingTranslate ethnographic research, user insights, and stakeholder inputs into scalable digital touchpoints and service conceptsDevelop narrative-driven digital placemaking strategies that integrate storytelling, gamification, interactive media, augmented reality, and environmental educationDefine digital use cases and service concepts that balance visitor experience, operational feasibility, and commercial opportunitiesCollaborate with smart city, IT, OT, and delivery teams to ensure creative concepts are technically feasible and aligned with platform capabilitiesSupport the integration of digital placemaking concepts into broader smart park, smart city, and command-and-control environmentsProduce high-quality visual artefacts including storyboards, service blueprints, journey maps, and wireframes to communicate design intentFacilitate workshops and co-creation sessions with design authorities, technology partners, and delivery teams to align creative vision with technical and operational constraintsEnsure digital services enhance accessibility, inclusivity, and cultural sensitivity across diverse visitor groupsSupport the definition of monetisation opportunities such as ticketing, parking, retail integration, events, and premium digital experiencesContribute to internal coordination across disciplines including urban design, landscape architecture, technology, and operationsProvide design input into client presentations, reports, and concept materialsYour Skills and ExperienceMinimum 5–7 years of experience in digital placemaking, service design, experience design, or related roles across urban, cultural, or destination-based projectsProven experience leading digital journey mapping and service design for public spaces, parks, or visitor-focused environmentsStrong storytelling and narrative development skills with ability to translate cultural, environmental, and social themes into digital experiencesDemonstrable understanding of smart park and urban technologies including IoT sensors, digital signage, wayfinding systems, mobility platforms, ticketing and parking monetisation, super apps, and command-and-control environmentsExperience working with interactive media, AR/immersive concepts, and gamification (conceptual design level)Ability to translate creative intent into structured service models and technical requirementsStrong visual communication skills with experience producing storyboards, wireframes, service blueprints, and concept visualsExcellent facilitation and stakeholder engagement skills, with experience running workshops and co-creation sessionsStrong written and verbal communication skills with ability to articulate design concepts clearly to both creative and technical audiencesCollaborative mindset with experience working across multidisciplinary teamsAcademic QualificationsBachelor’s or Master’s degree in Design, Service Design, Urban Design, Architecture, Interaction Design, Digital Media, or a related discipline (or equivalent practical experience)Location:On-site –Riyadh, SAUIf this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.JLL Privacy NoticeJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.For more information about how JLL processes your personal data, please view our .For additional details please see our career site pages for each country.Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our page I want to work for JLL.
