Brand Manager (m/f/d)

• Develop and implement branding strategies for corporate and real estate projects (masterplans, gated communities, mixed-use developments).
• Define and maintain a strong brand architecture to support long-term identity and scalability.
• Ensure brand differentiation reflects the lifestyle, innovation, and sustainability values of the company.

• Lead and manage the Marketing Design Team responsible for visual branding, creative assets, and design production.
• Oversee all design output including project identities, brochures, wayfinding, signage, digital assets, and sales center graphics.
• Set creative direction and ensure alignment with brand guidelines and strategic messaging.

• Develop brand identities and launch toolkits for new developments, from naming to storytelling.
• Support marketing campaigns with branded visuals, tone of voice, and campaign assets tailored to each project's target audience.
• Coordinate with marketing operation managers, sales, and project teams to integrate branding into the physical environment (e.g., site hoardings, show units, signage and events booth).

• Collaborate closely with internal stakeholders including CCD, Sales, Business Development, Customer Care, and Digital teams.
• Brief and manage external branding, creative, and production agencies.
• Evaluate vendor outputs to ensure brand consistency, quality, and alignment with project goals.
• Collaborate with Customer Care and Sales teams to ensure the brand experience extends beyond marketing into physical touchpoints such as welcome/handover kits, signage, brochures, service tone, and lifestyle activations.

• Conduct competitive analysis, monitor real estate branding trends, and ensure brand relevance in the evolving urban development landscape.
• Explore new creative directions, digital branding approaches, and spatial branding techniques for premium lifestyle communities.

• Act as the brand custodian across all channels and touchpoints and work closely with CCD.
• Ensure every customer and stakeholder interaction reflects the brand's values and promise from digital assets to site experiences.
• Maintain and evolve brand guidelines to support growth and consistency.

• Track and analyze key brand KPIs such as awareness, engagement, recall, sentiment, and perception.
• Use data and insights to refine strategy, positioning, and creative approach across different real estate products.

• Review, develop and maintain comprehensive brand guidelines covering visual identity, tone of voice, and design systems.
• Create detailed site branding manuals for hoardings, construction site signage, directional signage, flags, and on-site communication to ensure consistency across all developments.
• Establish and manage content and digital brand guidelines including:

• Social media visuals and tone
• Photography style (real estate, lifestyle, aerial, community)
• Video branding (intro/outro, lower thirds, logo animations)
• Typography, iconography, and layout rules across platforms
• Ensure all internal teams and external vendors are aligned with the guidelines and that assets meet brand standards across all channels.

Halian