Marketing Specialist - Shear International Co. Ltd

• Assist in developing and implementing annual marketing plans aligned with business goals.

• Conduct market research to identify new trends, opportunities, and customer needs in industrial sectors.

• Manage the company’s online presence, including website, LinkedIn, and other social media platforms.

• Create engaging marketing content such as brochures, product datasheets, videos, case studies, and newsletters.

• Monitor and report on digital campaigns using analytics tools (e.g., Google Analytics).

• Organize company participation in industrial exhibitions and trade fairs.

• Coordinate booth design, promotional material, and visitor follow-ups.

• Represent the company professionally in B2B marketing events.

• Support the sales team with marketing materials, presentations, and customer proposals.

• Help prepare targeted campaigns for specific industries or customer segments.

• Maintain marketing databases, customer contact lists, and CRM records.

• Ensure consistent branding across all marketing channels and materials.

• Assist with public relations, press releases, and internal communication initiatives.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• 2–5 years of experience in B2B marketing, preferably in industrial or manufacturing sectors.

• Proficiency in digital marketing tools, social media platforms, and content creation.

• Knowledge of Adobe Creative Suite, MS Office, and marketing automation tools is an advantage.

• Strong communication, creativity, and organizational skills.

Qureos